From A to Z - The rebranding story of one of our iconic companies
16 September, 2016 by Emily McLean, Expert insights
‘Get really clear on what you stand for and live it!’ These are the words of Z Energy’s CEO, Mike Bennetts, who presented at our Deloitte Private Club in Wellington this month to tell the story behind the birth of Z Energy. Starting out as Shell Oil,…
The challenges and rewards of rebranding
16 September, 2016 by Emily McLean, Expert insights
Owner of Humankind, Samantha Gadd, lets us in on her journey to rebrand her business - from the opposition she faced to the advantage it’s now given her in the market place. She is the young businesswoman behind the very successful business, Humankin…