Knowledge & Networks

The Icehouse BIQ™ Barometer

It’s easy to get caught up in the day to day nitty gritty of running a business, spending the bulk of your time working in the business rather than on the business. 

The BIQ™ Barometer has been developed by The Icehouse to help you take a step back and reflect, to enable you to get a big picture perspective on what you’re doing well and where you may need support to help you on your growth journey.

Just shy of 300 businesses have completed the BIQ™ Barometer during the past eight months, the bulk of those since the launch in April this year.  Based on a simple traffic light system across the six areas vital to business success, some common hurdles that are faced by business owners like you are emerging:

  • Two thirds of the business owners who have completed a BIQ™ Barometer have gained a red flag in the area of Governance, clearly illustrating the need for more business owners to get a wise advisor by their side - someone who can see the wood for the trees.
  • In the area of Market, the ability to segment and focus on the most profitable customers has only one in ten businesses gaining a green light.  It’s difficult enough to be all things to all people in New Zealand, but if you are entertaining any thoughts of international markets, clarity here becomes even more vital.
  • Within Leadership, building a strong management team that you can trust to have healthy debates and make sound decisions will help take the weight off your shoulders, but only 28% of businesses score a green light here. 

How would you stack up?

Take an hour reflecting on your business, go to

Small and medium-size enterprises (SMEs) are the backbone of New Zealand’s economy. Lifting the business performance in this segment will lead to a material impact on the overall performance of our economy. Click on the image below to see the Business of International Quality™ infographic.


Contact us

Millie Vingrys
Campaigns Manager
09 303 0919

Programme Details

Auckland - Newmarket - 10 April
Auckland - Pukekohe - 14 April
Christchurch - 15 April
Dunedin - 28 May
Hamilton - 5 June
Hawkes Bay - 8 May
Nelson - May 29
New Plymouth - 15 October
Palmerston North - 14 October
Tauranga - 11 April
Wellington - 4 June

Self-help tool for small businesses launched
New Zealand Herald - 9 April 2014